Looking at Questions to Generate Content Ideas

Content is (and has always been) at the heart of the internet. Heck, the internet is content! Millions of users are using the internet to look for content. As marketers we want to create content that users are looking for. Effective content strategies incorporate this.

How do we know what users are looking for? Let’s take a look at questions. We can look at questions that people are searching for in your sector to help write content. The purpose of such content would be to answer the question. This immediately adds value. It’s also a great way of getting such content ranking in the search engines for long tail queries.

We’ve created a new report within Keyword Eye Pro which allows you to find such questions. Let’s take a look at how this works.

In the ‘New’ menu click ‘Question Finder’. This will open up a new overlay. Add a keyword (additional keywords can be seperated by commas) which you want the questions to include. The type dropdown menu allows you to define what type of question you want returning. The options include:

  • How
  • What
  • When
  • Where
  • Who
  • Why

Of course, you can always leave the value as ‘All’ if you have no preference to the type of questions returned.

That’s it. Simply click ‘Run Report’ to load suitable questions. In the example below we have chosen ‘google’ as the keyword and ‘When’ as the type.

The report returns questions which matches the chosen criteria. It includes the question, monthly search volume, PPC competition and score. At the moment this report is limited to Google US only (this should be expanding to other countries soon).

You can also generate questions from our traditional keyword cloud reports too. Simply right click on a keyword and click ‘Find Questions’.

We hope you find this new report useful for generating content ideas or FAQ sections for your site. Feedback? Please do let us know!

Written by AJ Silber

Read more of AJ's articles.